Live From Mars was active July 1996-December 1997.
We believe that you and your students' involvement in Live From Mars will
be an unparalleled experience in educational technology and
science reform. Live From Mars connects students for the first time
with NASA scientists and researchers as they launch two missions
to Mars. Students will join the journey to Mars by being eyewitnesses to
and participating in real science,
real time, at real locations, with real scientists.
We also feel it is important that you share your efforts with the
Clinton administration, school board members and your community. Making
the public aware of the extra efforts dedicated to quality science
teaching and learning is an important part of your outreach efforts.
Sharing this Passport to Knowledge project also helps "spread the word"
and promote broader local and regional involvement.
This press kit includes important guidelines as you
prepare your own press releases. Use the sample provided as a starting
point, altering it accordingly.
Don't forget to send a copy of any newspaper coverage or a
tape of the video clips from television coverage received, to:
Geoff Haines-Stiles
Sincerely,
The Passport to Knowledge Team
Please contact ptkinfo@passporttoknowledge.com
with any questions.
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Part I. General Guidelines:
If your release is longer than one page, type -MORE- at the bottom
of the first page.
Note: Different media people may prefer press releases of different
lengths, but it is more common that more information is appreciated rather
than less.
The best time to hold a press event is between late morning and
early afternoon. The best days for the event are Monday through Friday
because there are fewer reporters, camera crews and editors assigned
to weekends.
Most "sound bites" typically last 15 seconds. Due to such tight time
frames, it is helpful to practice answering anticipated questions in
advance.
Part II. Specific Media:
To receive a copy of the updated Passport to Knowledge 1997-98 flyer,
contact Jan Wee, education outreach coordinator: email- jwee@mail.arc.nasa.gov
or call: 608-786-2767.
Note your students' comments that relay a sense of
excitement and motivation!
Capture your students doing hands-on activities: working with a model
of the Mars mission
vehicles, conducting rocketry experiments, visiting with an amateur
astronomer, building a model rover.
Press Kit: Live From Mars
This file presents you with the basics of preparing media releases in
order to acquire press coverage for your Live From the Mars special
events, as well as provides a sample press
release.
Project Director
Passport to Knowledge
P.O. Box 1587
Morristown, NJ 07962-1587PRESS KIT : 1996-97 Passport to Knowledge
Live From the Mars Project
(see sample press release)
For Newspaper coverage:
Local Television
Sample Press Release: Live From Mars
Project
For use by participating schools
Remember: Use letterhead stationery!
Insert headline here:
e.g. "West Avenue Middle School Students Explore Mars with Scientists"
Insert
More than 125 sixth grade students will gather together on
November 19th, 1996 at 1 p.m. in the West Avenue Middle School
auditorium for a historic, live telecast from Cape Canaveral,
Florida
entitled "Countdown." This broadcast, produced by the innovative
education
project, Passport to Knowledge, will be carried via NASA-TV and
PBS stations around the country.
This event marks the first time ever that a national project
enables students to participate in a NASA/Jet Propulsion Laboratory
mission to
explore Mars. Students across the country will travel
"virtually" to Mars via this electronic field-trip experience that
connects students with "real science, real scientists, real time, real
locations."
"Countdown" is one of four live broadcasts associated with the
1996-97
Passport to Knowledge education project, Live From Mars.
The Passport projects incorporate live TV, online networks,
print,
and hands-on materials that enable students and educators
in schools, museums, science centers, and at home to participate
first
hand as co-explorers of scientific frontiers. Previous projects
include
Live From Antarctica, Live From the Stratosphere, and Live From
the
Hubble Space Telescope. Students from West Avenue Middle school
also
participated in prior electronic field trips. One student stated
"I felt like I was right there, even though I was here in our
classroom!"
when asked why he liked participating in the field trips.
Mr. Stelk's sixth grade class was recently invited to submit
a videotape of students asking questions of mission scientists
to be incorporated into the first telecast, "Countdown." Students
also have another avenue for receiving answers from real
scientists and researchers during the projects. Their questions
are
submitted via email to the Live From Mars Question-and-Answer
forum.
The students will also be participating in a collaborative online
activity
that emulates the work of Mars mission scientists. Over the next
month
students will simulate the process of deciding what science
instruments
should be carried by a spacecraft like Pathfinder. They will
debate the merits of their instrument package online with students
around the country and share the data collected locally online.
Following the first broadcast on November 19, 1996 students
will
be
sharing the special group research projects with students in
fourth
grade classes and interested parents and guests. Models of the
Mars
Pathfinder and Mars Global Surveyor, Mars landscape models, and
rocketry experiments will be shared.
We believe this is a unique opportunity to share how our school is
integrating leading edge technology into the science curriculum.
Please plan to join us for this extraordinary event.
Anywhere, USA, November 15, 1996